by Malcolm Rowe


Google has a product called AdSense for Feeds (by the FeedBurner team) that inserts relevant adverts into an RSS or Atom feed. The keyword here (heh) being ‘relevant’, so I was surprised when I saw the following advert pop up in Google Reader this morning:

Google Reader showing dictionary.com's “Word of the
Day”.  The definition is “peculate: appropriate
fradulently.”; an advert for debt consolidation appears below.
What an odd choice of advert

My first thought was “hey, our relevancy scoring sucks!” Then I looked again… and noticed that the text that ‘should’ say “Ads by Google” actually says something else entirely.

Oh, right, not us.